The rebranding of The Roundup was conceived of by 2016-17 Editor in Chief Nicole Rosenthal and Design Editor Michelle Zhang. Michelle set out to create a design that was simple, dynamic and flexible. The result is a circle around an arrow pointing up embodying The Roundup ethos and aesthetic in an interestingly succinct way. The logo can be displayed in banner form, as it is on the website, or as a badge.
