For the past five years, Felix Kjellberg, more commonly known as PewDiePie, has been the most subscribed to YouTuber on the platform. Recently, he has been fairly talked about for the past few months due to his neck and neck feud against the Indian YouTube channel T-Series for the spot of having the most subscribers. T-Series began uploading Bollywood music videos 8 years ago, and due to India gaining easier access to the internet, its subscriber count has grown exponentially. Currently, both channels are at 88 million subscribers. Despite this, Pewdiepie has been relevant mainly for arguably his most popular series titled Meme Review. During these videos, he discusses the memes that are popular that week and rates them.
Last November, conservative commentator Ben Shapiro unexpectedly hosted an extra segment on the show titled Bonus Meme, where an extra meme is rated at the end of an episode, causing much discussion that was mainly positive. During this, Shapiro rated memes involving what is current and himself. Ever since this event, PewDiePie’s fanbase has joked about having other celebrities host the show as well, including the CEO of Tesla and SpaceX Elon Musk.
On January 27th of this year, Musk posted the question “Host meme review?” on his Twitter account. Instantly, the internet went crazy over the thought of the multi-millionaire being featured in this type of content. To much surprise, in an episode titled “Will Smith Hosts Meme Review”, Elon Musk was featured as a part of Bonus Meme with another unexpected guest- Justin Roiland, the co-creator of the Adult Swim series Rick and Morty, a show typically joked at for being “for intellectuals only” throughout the meme community.
During the segment, Musk and Roiland rated memes regarding various topics, including some obscure images such as one with the caption “Would you step on Stuart Little for 18 Billion Dollars?”. The two’s commentary over the memes has helped the video amass almost 20 million views and over 1.5 million likes, and has helped give PewDiePie massive support over his rival channel, T-Series.